The Book Of Isaiah Theology Religion Essay

The Book Of Isaiah Theology Religion Essay The book of Isaiah can be divided into 2 sections; the judgment and the comfort. The first thirty nine chapters are about judgment and the rest is comfort. The book of Isaiah is about the prophet Isaiah and the visions he saw regarding Judah and Jerusalem. Isaiah was mainly called upon by God to prophesy to the people of the kingdom of Judah. Judah was experiencing some difficult times and was on the verge of being destroyed by Egypt and Assyria, but God showed them mercy and spared their life. The book of Isaiah paints a picture of Gods forthcoming judgment. The mighty man will become tinder and his work a spark; both will turn together, with no one to quench the fire (Isaiah 1:31), this shows how powerful Gods judgment is; it is going to come blazing down like a forest fire. The book of Isaiah also mentions that Isaiah also recognizes that our God is merciful, compassionate and gracious. According to the book of Isaiah, the great nation of Israel (Judah and Israel) was deaf as a be etle and blind as a bat when it came to Gods commands. The book of Isaiah, more so than other, emphasizes on Messiah and the salvation that follows him. One day, the Messiah will rule in righteousness and justice, a king will reign in righteousness and rulers will rule with justice (Isaiah 32:1). Peace and safety will be brought by the Messiah; through Him, Israel will be the light house and all the nations will look up to Israel. The book of Isaiah mainly focuses on the kingdom of Messiah on earth; it also says that Gods righteousness is entirely revealed during Messiahs reign. As an ambiguity, the book represents Messiah to be the one to suffer. Christ suffered in his body; arm yourselves also with the same attitude, because whoever suffers in the body is done with sin (1 Peter 4:1), the book of Isaiah also mentions that you can only be healed through his wound. Although God punishes sinners he also comforts them at the time of their trouble, for instance As a mother comforts her child, so will I comfort you (Isaiah 66:13) RESPONSE According to the first verse of the book of Isaiah, it was about the visions of Isaiah. If that was the case who is the author of the book; could it have been, Isaiah? Toward the end of the book, it describes the arrival of the Messiah and all the suffering he has to tolerate in order to wipe our sins clean. In order to fulfill all the prophecies in this book, the sovereign Lord organized every detail down to the crucifixion. All throughout the book of Isaiah, the main themes were the judgment and salvation of the people of Israel. From what I have noticed, the book of Isaiah is mentions a group of angels, called seraphim. It introduces the idea of heaven. The book also mentions Lucifer, an angel of god, the days before became the devil. One of Isaiahs prophecies was one that was truly remarkable; it was the prediction of the Persian king Cyrus and his life, were mentioned long before his birth. Isaiahs calling from god was mainly make the people of Judah and Jerusalem repent, and re turn to god as he is the judge, the jury, and the executioner. According to the book of Isaiah, Isaiahs job as a prophet was to deliver an important message; repent your sins to the God and that Salvation comes not from man but the God almighty. The first chapter in the book of Isaiah, God promises the people two things; the first for the people who are good, and the second for the sinners. Gods promise to the obedient one was you will eat from the best of the land (Isaiah 1:19) and to the disobedient people, you will be devoured by the sword (Isaiah 1:20). If you look at the Isaiahs prophecies; they were basically depictions of the life of Jesus Christ and his ministry. Why was the Northern Kingdom, Israel, being judged upon? What was Israel doing that made God so angry, that He decided to punish them for their sins? Why is the verse, For all this His anger is not turned away, But His hand is stretched out still. (Isaiah 9:12, 17, 21; 10:4) repeated several times in the book of Isa iah? What does it signify? When I first started reading the book of Isaiah, one thing that I noticed is the fact that the book had 66 chapters and the first 39 chapter, the judgment, and the last 27 chapter, the coming of messiah and the salvation. Similarly, the Bible has 66 books divided into 39 books, the Old Testament, and 27 books, the New Testament. Are these numbers related to each other, if so does that symbolize anything? Something that needs to be further analyzed.

Hlta Job Description Essay

To provide support for pupils, the teacher and the school in order to raise standards of achievement for all pupils (e. g. SEN, EAL, GT, all underachieving groups), by utilising advanced levels of knowledge and skills when assisting with planning, monitoring, assessing and managing classes, and to encourage pupils to become independent learners, to provide support for their welfare, and to support the inclusion of pupils in all aspects of school life. MAIN DUTIES Planning 1. Prepare lessons with teachers, participating in all stages of the planning cycle, including in lesson planning, evaluating and adjusting lessons/work plans. . Develop and prepare resources for learning activities in accordance with lesson plans and in response to pupil need. 3. Contribute to the planning of opportunities for pupils to learn in out-of-school contexts in line with school’s policies and procedures. Teaching and Learning 4. Within an agreed system of supervision and within a pre-determined les son framework, teach whole classes. 5. Provide detailed verbal and written feedback on lesson content, pupil responses to learning activities and pupil behaviour, to teachers and pupils. 6. Motivate and progress pupils’ learning by using clearly structured, interesting teaching and learning activities. 7. Be aware of and support difference and ensure all pupils have equal access to opportunities to learn and develop. 8. Promote and support the inclusion of all pupils, including those with specific needs, both in learning activities and within the classroom. 9. Use behaviour management strategies, in line with the school’s policy and procedures, to contribute to a purposeful learning environment and encourage pupils to interact and work co-operatively with others. 0. In accordance with arrangements made by the Headteacher, progress pupils’ learning in a range of classroom settings, including working with individuals, small groups and whole classes where the assigned teacher is not present, in line with regulations and guidance under Section 133 of the Education Act 2002 and STPCD2003. 11. Organise and safely manage the appropriate learning environmen t and resources. 12. Promote and reinforce children’s self esteem and independence and employ strategies to recognise and reward achievement. 3. Assist the classteacher in encouraging acceptance and integration children with special needs, or from different cultures and/or with different first language. 14. Support the role of parents in pupils’ learning and contribute to/lead meetings with parents to provide constructive feedback on pupil progress, achievement and behaviour, maintaining sensitivity and confidentiality at all times. Monitoring and Assessment 15. With teachers evaluate pupils’ progress through a range of assessment activities. 16. Assess pupils’ responses to learning tasks and where appropriate, modify methods to meet individual and/or group needs. 17. Monitor pupils’ participation and progress and provide constructive feedback to pupils in relation to their progress and achievement. 18. Assist in maintaining and analysing records of pupils’ progress. 19. Contribute to programmes of observation and assessment as planned by the teacher and provide reports, evaluations and other information to assist in the provision of appropriate support for specific children. 20. Support the teaching staff with reporting pupils’ progress and achievements at parents meetings which are usually held outside school hours. Behavioural and Pastoral 21. Recognise and challenge any incidents of racism, bullying, harassment, victimisation and any form of abuse of equal opportunities, ensuring compliance with relevant school policies and procedures and making sure the individuals/s involved understand it is unacceptable. 22. Understand and implement school child protection procedures and comply with legal responsibilities. 23. Assist in maintaining good discipline of pupils throughout the school and escort and supervise pupils on planned visits and journeys. 24. Provide support and assistance for children’s pastoral needs, for example, caring for sick, injured or distressed children. 25. Provide physical support and maintain personal equipment used by the children at the school. 26. Foster and maintain constructive and supportive relationships with parents/carers exchanging appropriate information, facilitating their support for their child’s attendance, access and learning, and supporting home to school and community links. 7. Supervise pupils in the playground and before school and on bus duty days and plan/organise play time activities when it is wet playtime. 28. Assist teachers by receiving instructions directly from professional or specialist support staff involved in the children’s education. These may include social workers, health visitors, language support staff, speech therapists, educational psychologists, and physiotherapists. Other 29. Any other duties required by the class teacher, Deputy Headteacher, or the Headteacher, which is within the scope of this post. 0. To work within and encourage the school’s Equal Opportunity policy and contribute to diversity policies and programmes in relation to discriminatory behaviour. 31. To promote the safeguarding of children. 32. To carry out the duties and responsibilities of the post, in accordance with the school’s Health and Safety Policy and relevant Health and Safety Guidance and Legislation. 33. To use information technology systems as required to carry out the duties of the post in the most efficient and effective manner.

Cebu Pacific Paper

Case Context Cebu Pacific Air owned by the Gokongwei family and established in 1988, is the provider of most domestic flights in the Philippines. In 2000, Cebu Pacific Air was able to go international and expanded operations to Asia-Pacific countries. It owns 45% of the market share, and is among the top 5 in growth in terms of passengers carried and served. The airline company is known for its promo fares, where one can save around 40% to 50%, if flights are booked early. For the longest time, Philippine Airlines, Cebu Pacific Air's competitor, dominated the local airline industry. Through the liberalization program, the latter was able to enter the market and gain its share of customers and passengers. In response, PAL adjusted its prices to compete with the others, and focused its strategies on cheaper last-minute bookings. Cebu Pacific Air gives importance to customer value, and addresses it by providing hassle-free online reservations, on-time flights, comfortable flying experience, etc. Named as the â€Å"World's Number One Airline† by an e-newsletter, the airline has been growing and has continued to make its mark in the Philippine airline industry. Its emphasis on the importance of the customers has helped Cebu Pacific Air to be successful in proving that it is indeed one of the top airlines in the country. Macro Environment Prior to the Philippine aviation industry liberalization in 1995 under Executive Order 219, state-owned Philippine Airlines enjoyed virtual monopoly with the country's adopted policy of ‘one country, one airline' imposed during President Marcos’ administration. The industry remained uncontested between 1973 and 1994 compelling the government to regulate fares to prevent PAL from engaging in monopoly pricing. In the years following liberalization, the domestic airline industry has attracted as many as five entrants but this has dwindled to three. Currently, the Philippine aviation market is mainly served by Cebu Pacific Air (CEB), Philippine Airlines (PAL), Airphil Express (APX) and ZestAir. As of August 2011, CEB is the market leader and holds 45 % domestic market share, followed by PAL with 22%,   APX with 19% and ZestAir with 12%. Seair also takes a small part of this market such as by serving flights to Batanes. The impact of liberalization on the domestic industry is mixed. Departure frequency increased in the most profitable markets, while smaller communities either lost service altogether or experienced sizeable declines in departure frequency and capacity. Furthermore, some markets served by a single airline have relatively higher fares. In the recent economic crisis, many foreign countries and the rest of the world were affected. The Philippines, however, was not greatly hit by this recession. Even though we fared better than the others, it cannot be denied that we were still affected. Many multinational companies shut down their operations in the country, such as Intel and Goodyear. Also, many overseas Filipino workers from the United States, United Kingdom and the Middle East were forced to leave these countries with no promise of return. It also affected the Philippine Stock Exchange since it closely followed other stock exchanges from around the world, particularly NYSE. All of these resulted in great fears among the citizens. Filipinos are now more frugal and conservative in their spending habits. The economy experienced dwindling demands of different products, which resulted to more production cuts, succeeding layoffs, and more layoffs. Filipinos started looking for products and services that would provide more value to their hard-earned money. As people are now starting to go back to the basics, leaving the extravagant lifestyle behind, companies now face the problem of losing their customers, even their loyal ones. Thus, many of them started offering products that would exemplify true value for money. More so, discounts and promos have boomed. Cebu Pacific was no exception to this scheme. As many people considered air travel as something they could live without, the industry faced a bigger problem of attracting customers. The â€Å"Piso Fare† that they launched in 2005 was already a big help to company. More and more people are choosing Cebu Pacific over other airlines, such as Philippine Airlines. What is important now is for travelers to get to their destinations in the most affordable way possible, and the company was able to offer them a low-cost yet high-quality service that perfectly catered to the needs of their clients. SWOT Analysis Strengths The key strengths of Cebu Pacific are on its strong market positioning, lean cost structure, ability to reap scale efficiencies, healthy brand equity, and balance sheet strength. The heights of Cebu Pacific’s victory over its competitors cannot be attributed to the aggressive low-pricing strategy that it blazed per se. The ability of CEB to identify the objects that are of value to their customers, and extend those perquisites at low cost is of tantamount importance in the airline’s success. Cebu Pacific customers also get their value through the airline’s very convenient online reservation and payment system. This, equipped with the company’s partnership with banking firms as well as servicing companies such as LBC and Rustan’s, as well as its rigorous promotion in social networking sites, allows the customers to access information regarding CEB’s prices and low promo fares and easy payment. Equally valuable is also the management’s employee training which reflects the company’s strong customer-centered, team-based orientation. Weaknesses To allow for its promotional activities such as low-fares in domestic and international travels, Cebu Pacific must also cut some costs on some segments of its operations. Either by cutting some operational costs or personnel costs, this would have an immediate impact to the image that the company is trying to project. With the entry of relatively smaller airline companies in the industry that can afford to compete CEB in low-pricing makes the airline company vulnerable to price wars, and this pressure increases the vulnerability of the airline to maintain its image. Like all airline companies, and especially because of its big operations, Cebu Pacific heavily relies on forecasts of volatile fuel prices to produce sound business decisions and pricing. Lastly, industry commentators are disappointed that the strong brand and marketing platform of Cebu Pacific lacked scale in terms of fleet size. Opportunities The 21% year-on-year international passenger growth on the year 2011 opens a wider door for Cebu Pacific to increase its market share. Offering foreign travels exclusively on selected destinations allows Cebu Pacific a wider market and a more flexible marketing mix. The company’s financial stability, sustained growth, and good brand image allow the financing for more expansion in the products and services they offer which is tantamount to put down competitive pressures from its competitors, both via cost leadership and product differentiation. Cebu Pacific is strategically positioned for this as it has a strong domestic network that is able to offset headwinds to the international network. Reaping the benefits of scale efficiencies may be realized through this expansion. Finally, with its biggest competitor facing internal labor concerns as well as concerns on solvency and liquidity, the airline can choose to increase market share profitably at the expense of this competitors—instead of only positioning to stimulate and grow the market. Threats That low-pricing schemes such as the PisoFares became a trademark for Cebu Pacific is threatening the airline’s brand of acquiring an inferior image against its more expensively priced competitor products. Its customer segment that caters for businessmen and other high-profile class are at the expense of its extensive marketing promotion on cheap fares. Also, the company’s profit margin has been slowly declining as it engages in price competition with relatively smaller airlines such as Air Philippines and Zest Air. While both competitors have been investing for expansion, CEB must stand prepared while pursuing for a higher market share and leadership. Finally Cebu Pacific must strategically position it’s cost-cutting strategies such as outsourcing, as recent moves to outsource some noncore operations of other airlines that has been encouraging from a cost-saving perspective has ensued labor disputes and strikes which showed the insensitivity of such a move. Problem Through tedious research and careful analysis, we have proven that Cebu Pacific exhibits cost leadership as it was able to cut prices to deter the entry of new entrants and at the same time able to offer low prices to powerful buyers. (See Porter’s Generic) Competitors are always on the look as to how they can catch up and perhaps Cebu Pacific may be threatened by competitors copying their low cost strategy. With this, how can Cebu Pacific maintain to be the market leader when time comes that competitors have already adopted their low-cost strategy? Marketing Mix Product Cebu Pacific Air provides its customer both domestic and international flights to fifty two destinations. Company with its slogan it's time everyone flies tries to keep what they have been promised to its customers by offering a wide array of products and high quality of services aside from air fare to keep their customers loyal and to attract new ones. Cebu Pacific Air does not only provide travel through air but it provides tours for both land and water by building tie ups with travel agencies and hotels. This tie ups provides its customer travel packages with hotel rooms at a discounted price, which make all the fun. Furthermore, the flight does not include a meal but they offer a fun shop where the company sells hearty meal, cold sandwiches, savory snacks, quick snacks, cold drinks, and hot drinks which are changed monthly for variety. Branded souvenirs such as stuff toys, watches, bags, etc. can also be purchased via online or inside the plane. Moreover, other services include seat-selector, sport equipment fee, TravelSure insurance, prepaid baggage, rent a car, and buy event tickets. Cebu Pacific Air always keeps on improving its existing products while introducing new products to tailor fit its products to its customers for more satisfaction and to gain customer loyalty. Price As the barriers to entry were lifted, new players can now easily enter the market to serve the domestic routes. Many benefits were gained by these actions, particularly in the reduction of air fare. Cebu Pacific used its pricing systems to gain a competitive advantage in the industry. It continuously strives to offer low prices, yet also continuously maintain the level of service it promises to deliver to its customers. One of the main strategies of Cebu Pacific to attract customers was its low fares offered on a year-round basis, such as its â€Å"Piso Fare† and LiteFares. This made air travel more affordable to Filipino passengers. This move is considered to be a lethal one for its competitors for it captured a big portion of the market. And although competitors soon followed suit, it was already too late and Cebu Pacific had already gotten a strong position in the market. To compensate for such big discounts, flights that are booked closer to the actual date are fully priced, but they are still comparably lower than those of its competitors. For Cebu Pacific, they value the things that matter most to their customers, such as training of their pilots and crews, aircraft maintenance, and on-time reliability, such that passengers will not pay for trivial things, such as paper tickets and free meals. They focus more on the practical and essential matters to be able to offer their services at low prices yet still earn returns on them. Place Cebu Pacific Air has strategically placed most outlets where passengers can book their flights in business centers, near or inside malls, hotels, and airports. These locations are usually where travellers go to, making it easier and more convenient for them instead of going to a place which might be out of their itinerary just to avail of the company’s services. Aside from this, Cebu Pacific Air has been able to ensure access to customers through online booking. With the growth and development of technology, the airline company has been able to capitalize on the convenience and availability of the Internet to easily reach customers. Promotion Low promo fares are the best known strategy that Cebu Pacific uses to gain ompetitive advantage over competitors. Specifically, they offer 1 peso flights not just for destinations in the Philippines, but also in some areas in East Asia such as Singapore and Malaysia. This promotions strategy is the most popular and most common thing that comes to mind when thinking Cebu Pacific Air. Aside from the traditional forms of promotions and above the line advertising, this airline also makes use of new social media platforms through below the line advertising. Cebu Pacific Airlines is the first airline industry in the Philippines to make use of these new technologies. These types of advertising make use of social networks and give more focus to certain niche markets. An example of this type advertising is Cebu Pacific Airlines’ use of Twitter for announcements, ticket promos, and games for chances to win free tickets. Another form of this promotion strategy can be seen through a viral video posted in YouTube of Cebu Pacific’s flight attendants dancing to the beat of the song â€Å"Just Dance† by Lady Gaga. The special dance number was presented to the passengers after the standard safety instructions had been performed and aimed to give passengers a more enjoyable flight experience. Having assessed Cebu Pacific Air’s marketing mix; we can truly say that its success can be attributed to its low price strategy and loyal customers. CEB has employed strategies to make flying accessible to everyone. They have lowered their prices and yet did not forego the quality of their services. CEB has been loyal to its value proposition of providing more for less. CEB knows very well that customers will try out low-priced products but will be turned off if it does not deliver the value/benefit it promises. And no amount of advertisement will change their perception of a product after a bad experience, even if you have the lowest price in the market. And so, CEB has never been lax in maintaining the other component of their marketing mix besides price as competitive as possible to always satisfy customers. Recommendation Competition from other low cost carrier airlines continues to saturate the market and poses a threat to Cebu Pacific. To fly higher and up and above this hurdle, we now give you our counterstrategy: Cebu Pacific Air: Juan time, Big time! Juan time, Big time is a full blast strategy that banks on Cebu Pacific Air’s Cost leadership and Filipino oriented service to retain its market leadership in the domestic market and eclipse PAL in the international market. In this full blast move, Cebu Pacific will continue to leverage on its constant seat sales and low pricing while making sure that it delivers true value to its customers. Cebu Pacific always wants to provide exceptional, unrivalled service at notches higher than its competitors. To achieve this, Cebu Pacific needs to fuel this four-fold ‘Juan time, Big time’ strategy to continue to fly high and long in delivering its promise in letting every Juan fly. Fuel 1: Juan with You With Juan with You, we strengthen the customer flying experience to encourage more future flights. We will filipinize the customer flying experience and do this by always being hospitable in our service. Cebu Pacific will not only offer air transport, it will also offer a satisfying, fun, and hospitable flying experience. Doing so will increase the perceived value of the Cebu Pacific Air flying experience. Juan with you will be implemented along with these tactics: 1. First, it will strengthen its customer service arm, and assign an actual active CEB officer in operating its Facebook and twitter pages to more instantaneously answer and attend to customer questions and concerns. This will communicate how Cebu pacific values its every customer. 2. Second, it should make its flight attendants wear Filipiniana attire, especially in international flights. 3. Third, it should structure a hip, dance number around the performance of its in-flight safety guidelines. The last two will easily solve the problem of tedium that may set in after long hours for waiting for the flight’s end. Fuel 2: The Juan Time Cebu pacific will lead in debunking the old Filipino time concept, where late is acceptable, even expected. We will put an emphasis on sticking to only one time, the Juan time, and provide incentives to making its passengers arrive early to allow early boarding. Also, Cebu pacific should train its ersonnel to always be fast and efficient in their execution of their tasks to further expedite checking in. Cebu Pacific should strive to increase its on time performance level and again to improve the value offered to passengers, give customer points for every late flight arrival that customers may use when they also avail of Cebu Pacific’s loyalty card program. Fuel 3: Juan with the World Cebu Pacific has already achieved to become the leading low cost airline in providing domestic flights. Its competitors, however, offer more international destinations. With this, we recommend that Cebu Pacific tap on more international destinations as their consumers would be delighted to know a variety of international destinations to choose from. This way, consumers would choose them among its competitors. Fuel 4: My only Juan Since Cebu Pacific has already managed to become the leading airline. It should now focus on keeping its customers loyal. This they can achieve through mileage programs to acquire points that customers can use in availing other flight add-ons. With this mileage rewards program, customers will be attracted to more to avail of the other services of Cebu Pacific. Thus, this strategy will make Cebu Pacific the top choice and the only choice of every Juan. With this four-fold full blast strategy, Cebu Pacific Air will indeed be able to increase customer perceived value through the perks it offers at the same time retaining its low cost pricing. Thus, despite the threat of competitors adopting their low cost strategy, customers will still choose them over others for they are fully satisfied and truly delighted with CEB’s loyalty of providing more for less to its customers. APPENDIX Bibliography

Persuasive Speech On Killer Whales - 1673 Words

Persuasive writing: Keeping Killer whales in Captivity. There is no debate that one of the most attractive, human friendly and intelligent beauties in nature is the killer whale, more commonly known as the orca. The orca is in the dolphin family, but capable of learning human traits and freely interacting with them without causing any harm. Their curious behavior and acrobatic moves make us enjoy their company through watching and spending time in the waters with them. However, the gradual decline in the population of the orca is a worrying trend that sparks another kind of debate. Our interactions with killer whales is endangering their survival in the ecosystem, which should not be the case (BioExpedition 1). Our interaction with the†¦show more content†¦However it is critical to understand that when they are conserved in captivity, we prevent them from getting their main biological needs from the ocean as a natural habitat. With their wide food spectrums, orcas hunt for turtles, sea lions, crabs, seals and many other food vari eties depending on their ecotypes. This makes them travel over large regions in the ocean in search of the same. Just as human beings are top of the food chain with regards terrestrial animals, so are orcas in the oceans. It is therefore important to raise our voices against this practice to avoid the risk of classifying them as endangered species. Even though the whales â€Å"gave me so much in my life and my career† (BioExpedition 1), he grew to believe that the whales’ physical and emotional well-being was incompatible with captivity. Confined to unnatural social groups for the convenience of their owners, bored and restless, forced to perform tricks for food that trainers withheld as punishment, they occasionally slipped, he writes, â€Å"into the dark side† (Adler 2). According to Martha mc Sally, the Arizona congressional district representatives’ humane Act its bad to use animals for testing the safety of finished cosmetic products. This legislation that was supported by about 80% of the cosmetic producing companies in the industry was seeking to protect the life of animals from valueless test experiments. In the same spirit, theShow MoreRelatedCaptivity of Killer Whales1541 Words   |  7 PagesPersuasive Speech Outline The Effects of Captivity on Killer Whales Specific Purpose: To persuade my audience that holding killer whales in captivity is harmful to the mammal. Central Idea: Holding killer whales in captivity is a harmful problem to the mammal that requires action from both the government and the public. Introduction On February 24, 2010 couples and families were seated in the stadiums at SeaWorld in Orlando, Florida for one of the most popular shows at the theme parkRead MoreCh 1 Need for Ethics8650 Words   |  35 Pagesstudents are reluctant to judge even so obvious a moral issue as human sacrifice! Speaking of one student who refused to say such sacrifice was wrong, the professor writes, â€Å"I was stunned. This was the [same] woman who wrote so passionately of saving the whales, of concern for the rain forests, of her rescue and tender care of a stray dog.†1 As almost any ethics instructor will confirm, when it comes to more subtle issues—such as unauthorized copying of computer programs or plagiarism—the number of peopleRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesa book that can help transform dry and rather remote concepts into practical reality, and lead to lively class discussions, and even debates. In the gentle environment of the classroom, students can hone their analytical skills and also their persuasive skills—not selling products but selling their ideas—and defend them against critical scrutiny. This is great practice for the arena of business to come. NEW TO THIS EDITION In contrast to the early editions, which examined only notable mistakesRead MoreLogical Reasoning189930 Words   |  760 Pagesentertain, to describe, to explain, to discount a possible complaint, and so forth. Here is an example of an argument from authority that contains both kinds of indicator phrases: Because the encyclopedia says that the whale shark is the biggest fish in the ocean, it follows that the whale shark really is the biggest fish on Earth. Answer (b). Some good arguments have only one premise. Here is an example: Viruses are the simplest life forms on Earth, so that virus you are looking at with your microscope